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Cologne – A shopping in the luxury furniture store Pesch has always been bad for the account – but for good's reputation: "Ah, you also buy Pesch?" Asks the customer to acquaintances: "Yeah, long time!"
Cologne celebrities, politicians, wealthy, corporations – for more than 100 years, it had to be just Pesch. Until now – because the supertanker is no more liquid – and the wheel is now a receiver.
EXPRESS meets Carsten Hoeck, since November the new managing director and sole proprietor: "I have my job be quite different. When I bankruptcy court, filed with the Employment redundancies. Of the 122 people were laid off already 32. "
The reasons for the crash in the crisis are obvious: the general financial crisis, the strong competition in the inexpensive furniture sector. Moreover Pesch managed whopping 5800 qm expensive rental area, a large number of employees and an enormous, expensive dealer and product diversity.
Result: loss of EUR 150,000 per month! "We went almost a car that consumes 43 liters on 100 kilometers. That might not go well. "
Consequences: The retail space is drastically reduced to 3,500 square meters, the house at the Kaiser-Wilhelm-reduced ring. "We will also greatly streamline our product offering."
Insolvency administrator Andreas Amelung emphasized that "the ongoing customer service is not affected by the insolvency." He wants to make sure that the "institution Pesch remains" in the long term.
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"Pesch is my life"