New Botox Advancements– What’s On the Horizon?
May 25th, 2009 by doctorbinder
New techniques and devices for surgical and nonsurgical cosmetic enhancement are being introduced at a rapid pace, but do these innovations really deliver what they promise? Are the results of minimally invasive treatments, offering the benefit of little or no downtime, comparable to more extensive procedures? Are these new modalities safe and cost-effective for patients? These are the questions that leading aesthetic plastic surgeons will explore during the Hot Topics seminar at the Annual Meeting of the American Society for Aesthetic Plastic Surgery’s (ASAPS), May 3-7 in Las Vegas, NV.
These presentations tend to focus on the most promising innovations in aesthetic surgery. Interest in the Hot Topics sessions is so great that this year, for the first time, there will be two Hot Topics Seminars. Along with the best rhinoplasty surgeons in Beverly hills, the new International Hot Topics program will consist of speakers from outside the United States who will discuss procedures and products that are not yet available here. The widely anticipated general Hot Topics seminar will take place later that afternoon. Additionally, on Monday, May 4th there will be a Hot Topics Media Session where reporters can have a more in depth dialogue with presenters from the previous days Hot Topics sessions. 
Statistics from the Aesthetic Society show that almost 2.5 million Botox procedures were performed last year. The best rhinoplasty surgeon in Beverly Hills will also attest that Botox has been the most popular cosmetic procedure since 2000, and the number of procedures performed has increased 3681% since 1997. The cosmetic form of botulinum toxin, often referred to by its product name Botox, is a popular non-surgical injection that temporarily reduces or eliminates frown lines, forehead creases, crows feet near the eyes and thick bands in the neck. The toxin blocks the nerve impulses, temporarily paralyzing the muscles that cause wrinkles while giving the skin a smoother, more refreshed appearance. Botox has for years been also used to treat migraine headaches by a Beverly Hills facial plastic surgeon who pioneered much of the early work showing Botox to be effective and safe for treating facial wrinkles. While conducting studies on Botox for wrinkle reduction, a correlation between the use of Botox and the alleviation of pain in his patients who also had migraine headache symptoms was discovered. Many of these Beverly Hills migraine treatment patients reported either total elimination or decreased migraine pain following the Botox treatment. Due to the popularity of Botox, one of the most anticipated presentations of the Hot Topics session is the panel “Botulinum Toxins-Now There are Three,” which features presentations on the newest advancements in Botulinum Toxin:
Topical Toxin Developed by Revance Therapeutics: A plastic surgeon in New York will be discussing a topical, non-injectable, form of Botulinum Toxin developed by Revance Therapeutics.
PurTox: A plastic surgeon from California with eleven other doctors will be participating in a blind study of PurTox, a form of Botulinum Toxin currently in development by Johnson & Johnson. They will be presenting their personal impressions and patient data, including pre and post procedure pictures and a broad outline of the design of the study.
Reloxin: A plastic surgeon with a practice in New York City, will be presenting on the dosing of Reloxin, an injectable form of Botulinum Toxin currently under consideration for approval by the FDA.
Many of these innovations in aesthetic surgery may prove to be widely beneficial, but at the beginning they must be used cautiously and, of course, only with the patient’s full informed consent.
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